Stacked Marketing — Confidential Client Report

The Friday Report

OFD

Week of April 6, 2026

Week 15 of 52

✦

This Week's Activity

Intro and vendor selection for medical center project (Mike from MD Shoots) Done

My feedback added to Allison's concepts (UGC creator) Done

Adjusted Hubspot lists (via Bill) to balance cold/hot leads comms Live

Concepts feedback for Allison (UGC creator) Needs You

Website updates from Kim Pending

Social Metrics

143 ↑14%

Reach

13 ↑116%

Interactions

3 ↑1%

New Net Followers

108

Reel Views

18 ↓40%

Profile Visits

0 ↓100%

Link Clicks

★

This Week's Learning

Add more links to Stories to increase link click opportunities. Link clicks dropped to 0 this week — Stories are the fastest fix and require no new content production.

▲

Growth Progress

New Leads

TBD

Consults Booked

TBD

Referrals Tracked

TBD

Pipeline Value

TBD

ⓘ Growth data coming Thursday via Kim or Bill through Hubspot.

◆

Business Impact Notes

Stock imagery flagged for incorrect Passover creative — fix queued for upcoming holiday posts.

Photo/video vendor locked in for upcoming shoot!

↗ Look Ahead — Next Week

Adjustments

01Create client hub for OFD for content, project status, and Friday Reports — present each Tuesday during content meeting.

02Collect data each Thursday from Brainstorm team to fill in and summarize growth progress in Hubspot for Friday Reports.

Action Items — You

→Feedback for Allison's concepts

→Decision for first use case topic/industry for content creation

→Product FAQs

Activity Plan

01Set up and share client hub with Kamron

02Plan upcoming content for remainder of April and May

03Follow up with Mike to get dates for upcoming shoot and final estimate

04Finalize UGC content concepts with Allison