The Friday Report — OFD Week 16

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This Week's Activity

Deliverable	Status
Content planner and branded templates connection	✓ Done
Website homepage mockup	✓ Done
OFD Client Hub with content calendar, planner, and strategy pages	✓ Live
Photoshoot date for MD Shoots	⚑ Needs You
Allison's UGC content (organized content folder)	◎ Pending

◉

Social Metrics

Reach

135

↓ 5%

Interactions

↓ 45%

New Net Followers

→ 0%

Reel Views

115

—

Profile Visits

↓ 88%

Link Clicks

→ 0%

★

This Week's Learning

Performance dipped in adjustment to the new content plan. Numbers should peak next week as the updated strategy takes effect.

▲

Growth Progress

New Leads

[#] / [goal]

TBD

Consults Booked

[#] / [goal]

TBD

Referrals Tracked

[#] / [goal]

TBD

Pipeline Value

$[#]

TBD

Plan to update this section each Thursday via HubSpot data from Kim or Bill. Goal is to monitor pipeline health week over week.

◆

Business Impact Notes

Adjusted content plan to produce more accurate, higher quality, and higher output social media posts.

New client hub aligns teams and provides better client insight and overview across all active workstreams.

↖ Look Ahead — Next Week

What's Coming

Adjustments

Collaborate with content creators — Allison on UGC and Mike for the upcoming photoshoot — on scripting, positioning, and content creation.

Create use cases for Stony Brook School and Big Geyser.

Action Items — You

→ Input needed on use case structure once draft is created

→ Decision or confirmation on photoshoot date for MD Shoots

→ Product FAQs

Activity Plan

Create use case studies for Stony Brook School and Big Geyser

Finish upcoming content for remainder of April and all of May

Create agendas for upcoming meetings (Tuesday / Thursday)

One-to-many plan for content (blog vs. case study vs. social) via the content strategy